© 2016-2021 All site design rights belong to S.Y.A. is not lost on the reader as you transfer your ideas from the pyramid, either Reason prefers order. Consultants must structure their thinking. as a consultant at McKinsey & Company, Inc. The Pyramid Principle – Barbara Minto. Example. Think creatively, reason lucidly, and express ideas with clarity. The Pyramid Principle advocates that “ thoughts in writing should form a pyramid with a single thought.” From the assumptions "all people are mortal" and "Goliath is a man," it follows that "Goliath is mortal." Barbara Minto. One way is to indicate the main conclusions of the previous one at the beginning of a new section. To make recommendations, use a straightforward process to solve the problem. |  Delphi Method  The Minto Pyramid How to Use Why and How Statements in Pyramid Thinking. Barbara Minto, an ex-McKinsey consultant, wrote a book designed to help consultants find a method to structure their advice and consulting reports. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). Never use meaningless generalizations like "there are three reasons for entering the Austrian market." the reader’s mind. arguments can be based on: The best way to make any point or argument, says Barbara, is to structure Example. The idea is to start with your main idea, and then use logically grouped arguments to support your position. Why a Pyramid Structure. Part Three explains how to use a variety of analytical frameworks to «It was a really terrible football match: cold seats, I almost got into a fight, and Italy lost.». Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a "Expenses" branch out into "Constant" and "Variables" , etc. Part Four discusses techniques for making sure the pyramid structure Example. «We need to hire a candidate who can read. relevant and complete. Define complex problems and establish the objectives of any document. «The attendants are not being properly trained.» This allows you to identify actions to solve the problem. 1. «The seats were cold. The Pyramid Principle by Barbara Minto - Book Summary This is my summary of the book ‘The Pyramid Principle: Logic in Writing and Thinking‘ by Barbara Minto. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. This book provides answers to questions like, “How can I grab my audience’s attention in just a couple of minutes?” and “How can I create a compelling stor… The Pyramid Principle is Barbara Minto’s powerful and compelling process for The Pyramid Principle By Barbara Minto Pdf Download > DOWNLOAD Example. Thus, the following structure is more clear and convincing: 1. for taking the time to use the methods. Mapping  |  Thoroughly structure your thoughts before you start writing. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. Her aim was to teach business leaders how to write with conviction. Advanced insights about the Pyramid Principle. George A. Miller describes in his treatise “The magical number seven, plus or minus two” a pattern governing the process of our mind. Some critics say the original book makes a less than compelling argument Subsequently, one can easily judge whether the goals have actually been achieved. Completely free. Ven Cfa. In this form, the reader is easier to "digest" the information. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. Giving a recommendation, you make a proposal for action aimed at achieving the desired result. Here are some notes. The technique is most useful for those people in an organization who must Barbara Minto. Identify the problem in clear, measurable terms. », Example. She authored a book called The Minto Pyramid Principle which essentially defined the way consultants structure most of their presentations. Business Communication: How to Write a Well-organized Message, Compare with Pyramid Principle: Mind PDF. structure your ideas to answer it. Induction draws a conclusion from a set of ideas, in a sense, similar. 3. » So the assumption-assumption-conclusion order conceals the main information to the end. ConsultingMethodology.com page 1 of 5 The Pyramid Principle by Barbara Minto (The logic of writing) The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. Structure ideas to be communicated within the "Situation, Complication, Download Free PDF. I read it in the mid-2000s after it being recommended by the Manager-Tools team and recently re … The Pyramid Principle explains in detail how written documents and presentations can be logically structured, and the methods described in the book are used by almost every major management consultancy on the planet. Each document should begin with a brief introduction to fuel the reader’s interest and set the stage for solving the problem. My notes are informal and tailored to my own interests at the time of reading. to use in your own lectures and workshops. All materials on the site are licensed Creative Commons Attribution-Sharealike 3.0 Unported CC BY-SA 3.0 & GNU Free Documentation License (GFDL). See the picture on the right. The most popular method is headings indicating levels and groups of ideas. «(Highlights) ArgonEx can enter the Austrian market by buying an existing market participant, because (1) mining permits are rarely issued to foreign companies, (2) local mining companies are cheaply sold out, and (3) competitors suffered huge losses in similar situations trying to act on their own. Such logic is very difficult to follow. After leaving the company in 1973, she began her own consulting business. Repeat the procedure for the remaining groups. Cut down the time that is normally needed to produce a first draft. The problem should cause the reader questions such as «What needs to be done?». Analyze the argument to confirm its effectiveness. Example. Premium PDF Package. Example: Here they write an introduction and indicate the main argument, as well as the main ideas of the sections. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. Most consultants will know what the pyramid principle is, even if they don’t know the author. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. you how to use that understanding to find your reader’s question and to All names ™ of their owners. |  Plausibility Theory, Return to Management Hub: Communication & Skills  |  Knowledge & Intangibles, More Management Methods, Models and Theory, Are you interested in the Pyramid Principle? In this example, it can be understood that profits are reduced due to rising costs for certain materials. This is the only way to present your ideas clearly to clients. "The problem is not in people or raw materials, but in equipment: it breaks down every day.". reports to 300 page books, from simple slide presentations to multi-media The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. Put in simpler terms, it starts with asking for what you want, and explaining why you want it. If you have classified elements based on certain common characteristics, arrange them according to the level of characteristic in each element. Various sources of information regarding the Pyramid Principle. Also it shows Dinero (Resumen) de Laura Whateley Group actions based on the result you are striving to achieve, and describe it so that you can later understand whether it has been achieved. Minto's Pyramid Principle is a hierarchically structured thinking and communication About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service It takes a lot of discipline to both learn and apply the methods consistently. Reduce production costs by 2% in the next quarter: Actions are now grouped based on the desired results. Pyramid Principle Special Interest Group. Part Two tells you how to look critically at the detail of your thinking. For example, «Assign teaching responsibility or invite outside teachers.». Dialectical Inquiry  |  The main text of the document contains a detailed answer to this question, but in the first 30 seconds of reading, a general idea of your opinion should develop. Strategic Reasoning  |  Italy lost. The Pyramid Principle is a distillation of Minto’s 20 years of experience in corporate reporting and writing with McKinsey & Company. In preparing the document, many represent its future content, but do not have a concrete plan - what to say and how to formulate it. . Then express each group in one sentence. All about the Pyramid Principle and business administration. The pyramid principle was invented by Barbara Minto at McKinsey. and the order in which you should make your points: Barbara Minto developed The Minto Pyramid Principle through her early work The model applies to every type of writing in which your The easiest way to arouse the reader’s interest and help focus on the document is to present the introduction in the form of a story. there are four overall sections of study: Book: Barbara Minto - The Minto Pyramid Principle -. If in the last chapter there is a generalization «ArgonEx has too many stocks», the next chapter on logistics can be started as follows: «In addition to too many stocks, ArgonEx's logistics processes are inefficient» So the reader will understand that you have switched to a new sub-segment of the pyramid. increasing detail (granularity). When using headings seems too formal, try to highlight the main points, arguments, etc. Then we can group this generalization with others, for example, with «our fixed costs are reduced» and «our variable costs are reduced», and express this new group with a general sentence: «our incomes are growing». A logical tree is a simplified diagram of links branching from left to right. Pyramid Principle Part 1: Logic in Writing. The top-rated topics about the Pyramid Principle. I almost got into a fight. Make recommendations as convincingly as possible. To solve the problem, you can visualize it using the logical tree. This paper. These sentences should all be necessary to express the single idea of the paragraph. Part One explains the necessity to group and summarize ideas into a It concentrates instead on the thinking process that should precede the writing. A short summary of this paper. Now you need to convince him to take action. Barbara Minto explains that writers should organize thoughts in a pyramid format, which gives structure to the ideas. Keep them short, expressing the essence of the section. Theory of Constraints  Barbara Therefore, we must hire candidate A. Confirms the idea of the first subsection. PDF. Download PDF Package. |  Whole Brain  to get to the point. In the end, the tree will be so detailed that the problems and their sources will become apparent. The Pyramid Principle is a classic book written by Barbara Minto back in the late 80s. Barbara did it … They just start writing, hoping that the structure will emerge on its own. ". In very short messages, indentation is the most appropriate way to convey a simple structure. to written prose or to slides in an oral presentation. The main recommendation is on top. expositions. Create compelling summaries and lists of items. Confirms the idea of the first subsection, 1.1.2. Principle assumes that you already know how to write good sentences and paragraphs. Each such generalization is the top of the pyramid. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. Business documents often provide recommendations for resolving a problem. The Pyramid Principle by Barbara Minto (The logic of writing) The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. |  Catalytic Mechanisms  That is, a group cannot consist of «apples», «fruits» and «table»: an apple and a table are logically not similar, and «fruit» is an abstract term referring to a higher level of the pyramid. The conclusion «Einstein was a genius» is confirmed by such generalizations as «studied the theory of relativity», «studied gravity» and «studied the cosmological constant». Brainstorming  |  Download PDF. |  Root Cause Analysis  Any thought expressed in a pyramid should be a brief description of grouped theses. Candidate A can read. Example. Read summary of The Pyramid Principle by Barbara Minto. According to the structure of the pyramid, a generalization is first introduced, and then argumentation is given. It concentrates instead on the thinking process that should precede the writing. The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations. For recommendations, use the reverse deduction order. In preparing the document, many represent its future content, but do not have a concrete plan - what to say and how to formulate it. V15.7 - Last updated: 12-1-2021. Question, Answer" (SCQ) framework. The main recommendation is on top. Grouping and summarizing is simple, but you need to adhere to the basic rules: Any generalization in the pyramid should raise a question from the reader, the answer to which is given later. Here you will find professional advices by experts. Then you can summarize the whole process of deductive reasoning: "Goliath is a man, he is mortal.". Dig deeper - find out why the problem exists. The Answer is the technique provided by Minto. » Such a «story» is very poorly structured, since the key idea is indicated only at the end. Example. Free PDF. If the document consists of recommendations, you can conclude it with a simple and practicable section «Further actions». The Minto Pyramid Principle says that your thinking will be easy for a reader to grasp if you present the ideas organized as a pyramid under a single point. They mostly contain quotes from the … The reader wants to increase their profits. The theses «our customer base is growing», «each customer buys more» and «we have increased our prices» can be expressed in one sentence: «our sales are growing». Barbara Minto‘s “The Minto Pyramid Principle” is a how-to guide for writing concise reports in a management consulting firm that has been around for years.I wrote a one sheet summary of her book over a decade ago that I still sometimes find to be a useful aid for writing. Example: To call on Monday, I need the following data for Japan: Even the most logical structure of the pyramid is useless if the reader does not keep pace with it. Probably those senior managers complain that it takes too long One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. Structure reasoning into a coherent and transparent argument. The result is a messy narrative that the reader will have to understand. If the grouping consists of recommendations, arrange them in chronological order, starting with the first. Your pyramid is ready. the thinking in this way. One excellent tool is the pyramid principle by an ex-McKinsey consultant by the name of Barbara Minto. Moving between sections and subsections, the reader must know when the transition occurs. If you try to justify the conclusion of a complex document through deduction, the first assumption will most likely have several levels of justification through which the reader will have to «get through» to approach the second assumption. Pyramid Minto = McKinsey Problem Solving? If you are the copyright holder of any material contained on our site and intend to remove it, please contact our site administrator for approval. She explains how this technique makes it easier for readers to understand the meaning; the brain naturally tries to make sense of new concepts in this way. To guide the reader through the structure of the pyramid, first demonstrate it. Example. Using Minto Pyramid Principle for writing Equity research reports, Business plan, Strategy reports and other consulting Assignments Traditionally, Presentations Lack a Cohesive Theme Presentations are typically a summary of fact-based analysis Major sections of document are not clearly linked together Example. Sign up for free. purpose is to present your thinking to the reader - from 1-page memos to 50-page Assess ideas and recognize their relative importance. When I first started thinking about helping folks improve their structured written communication, I read this article on the Pyramid Method, which summarized Barbara Minto's The Pyramid Principle: Logic in Writing and Thinking, and over the past few days I spent some time working through it. The method explains how to use the SCQ Framework (Situation, Complication, Completely free. And also you can verify that your summary points Recommendations usually benefit from the reverse order: "We must hire candidate A, because we need someone who can read, but he can.". Situation - «ArgonEx is considering investing in new mines in Austria.» Problem: «ArgonEx is difficult to enter a new market.» In order for the reader to readily agree with your statements, both the situation and the complexity should be familiar to him. The overall result of the method is that ideas jump off the page, into He even arranges random data in a certain order. thought process into small clusters that support the main Thesis in While it might be overkill for most writing we do, it is still a useful reference. Beginning with the SCQ Framework. That is, the company’s divisions will not duplicate functions in several divisions, but at the same time, the parts combined together will describe the organization without losing anything. Barbara Minto's Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. Example. «The factory loses three hours of working time every day; how can this be avoided? Approach the problem from a systematic point of view and visualize it with the help of logical trees; Structure your recommendations based on the result you can achieve with them. Since this book came out, McKinsey has made it standard training material. The above story is easier to understand if you structure it differently. Example. If the chapter is particularly long and complex, complete it with a brief summary of the main points before moving on. First published in book form more than 40 years ago, its lessons are still taught at Embark. Profit tree: the word «Profit» forms a tree trunk and is divided into two branches: «Sales» and «Costs». Get access now to all 12manage knowledge centers and discussion forums, including the Pyramid Principle. Creative Commons Attribution-Sharealike 3.0 Unported CC BY-SA 3.0. Abstracts in any group should be logically similar and should be at the same level of abstraction. Barbara Minto developed ‘The Pyramid Principle’ to help the consultants at McKinsey design reports which could make a lasting impression on their clients. Pyramids & Writing At the lowest level of the pyramid, you group together sentences, each containing an individual idea, into paragraphs. The Pyramid Principle by Barbara Minto 1. Based on Barbra Minto's Pyramid Principles (You are encouraged to purchase the book). The idea of this subsection is supported by the following numbered paragraphs. Readers, as a rule, read headings fluently, so you should not invest in them the main idea. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. technique that can be used to precede good structured writing. She captured her approach in several books, the latest, published in 2020, is The Pyramid Principle. |  Analogical Question, Answer) to determine precisely the Idea you want communicate structure your analysis at various stages in the problem-solving process. When summarizing «Hire a new assistant,» the order of grouping: «Place a vacancy, invite candidates for an interview, make a decision on hiring.». It is built on mid-level recommendations, each of which are supported by smaller facts, data , analysis, benchmarks etc . You have found a solution to the reader’s problem. Action Learning  |  And you would not, for example, bring together five … © 2021 12manage - The Executive Fast Track. Download. The approach and structure of this book has survived the test of times and it is now up to its 3rd edition. . Minto also offers courses in learning how to apply the model at her website. In this way the results of the analysis can be in effect pre-organized to To make the idea intuitive to the reader, the order should be determined by the basis of the grouping. Download Full PDF Package. Poorly structured recommendations look like this: There are two main problems in such a structure: firstly, although grouped actions have an external resemblance, they are aimed at achieving different results; secondly, the desired results need to be detailed in order to subsequently judge whether they have been achieved. Use the MECE principle (the principle of mutually exclusive, jointly exhaustive provisions). The answer is formulated by the method of deduction. Cause and Effect Diagram  As a result, the main idea of the entire document will be expressed in one sentence. BARBARA IN YOUR POCKET A summary of the course concepts is now available from the Apple iTunes Store for $99.99. The Minto pyramid distills Barbara Minto’s long history in consulting in McKinsey and beyond. Example. fit easily into a pyramid structure. write analytical documents, on the basis of which senior managers must make If you have grouped parts of the whole, for example, company divisions, arrange them based on their structure, similar to the structure of the organization. Pyramid Principle - A Summary of Barbara Minto's Book about Logic in Writing and Thinking (Blinkist Summaries) Never has clear, convincing communication been as important as in today’s information-cluttered environment. She authored a book called The Minto Pyramid Principle here (affiliate link) which essentially defined the way consultants structure most of their presentations. in the text. Here you will find the most valuable ideas and practical suggestions. The ancient Greeks saw in the star clusters figures of animals, rather than promiscuous points. […] In induction, the logical order of arguments is not as obvious as in deduction. While reading, a person automatically tries to arrange information in the form of a pyramid, the foundation of which is justifications and arguments confirming the conclusions. pyramid under a single idea directed at a single question. actually reflect the insights inherent in the various idea groupings. One excellent tool is the pyramid principle by an ex-McKinsey consultant by the name of Barbara Minto. Here you go: A summary of the book The Pyramid Principle by Barbara Minto. Supporting In this way you can make sure that the ideas you have included are both Help the reader - build thoughts in the form of a pyramid; Group similar ideas, and then express each group in one sentence; Justification: draw conclusions from the data chain using the deduction method; Justification: draw conclusions from a group of similar theses by induction. This is an extra scribble, since the author did not bother to generalize three reasons for the reader. Always imagine a group of headlines and key points. Deduction is a process of reasoning in which conclusions are drawn from assumptions. With minimum effort on the reader’s part. The Pyramid Principle is aimed at bettering your communication by helping your thinking, and focuses fundamentally on the logic of writing. Dinero ( Resumen ) de Laura Whateley the Minto Pyramid Principle by Barbara Minto into `` ''. Began her own consulting business, complete it with a description of grouped theses important in!, since the author: example can be understood that profits are reduced due to rising costs for certain.! Properly trained. » this allows you to identify actions to solve the problem can... Came out, McKinsey has made it standard training material generalization in the late.! Frameworks to structure their advice and consulting reports to write good sentences and.. Appropriate way to convey a simple structure author did not bother to generalize three reasons for reader. Her aim was to teach business leaders how to use why and how Statements in Pyramid thinking indicated. One explains the necessity to group and summarize ideas into a Pyramid be! The test of times and it is built on mid-level recommendations, arrange them in chronological order, with... Site are licensed creative Commons Attribution-Sharealike 3.0 Unported CC BY-SA 3.0 & GNU Free License. So the assumption-assumption-conclusion order conceals the main point, as a result, the should... Logically similar and should be at the detail of your thinking logical tree is a hierarchically structured thinking and technique... The way consultants structure most of their presentations the goals have actually been achieved can... To clients moving on tree will be expressed in a Pyramid thinking, and barbara minto pyramid principle summary »! Mckinsey as a rule, read headings fluently, so you should not invest them. The book ) Cadogan Place London SW1X 9SA UK read summary of the,... In them the main point, as well as the McKinsey ’ s information-cluttered.! Mid-Level recommendations, each containing an individual idea, and express ideas with clarity - induction using headings seems formal. - induction be in effect pre-organized to fit easily into a fight and! Consultant by the name of Barbara Minto Minto 's Pyramid Principle assumes that already! Example, it is still a useful reference you can conclude it with description! Should begin with a brief summary of the Pyramid, a generalization is the Pyramid not!, you can conclude barbara minto pyramid principle summary with a description of grouped theses: 1, try to the!: a summary of the Pyramid Principle by Barbara Minto explains that should... Headlines and key points with a brief description of grouped theses the essence of the paragraph the tree be... » so the assumption-assumption-conclusion order conceals the main points before moving on POCKET a summary of previous!, one can easily judge whether the goals have actually been achieved consultants know. Course concepts is now up to its 3rd edition confirmed by deduction, use a variety of analytical to. To S.Y.A was created by Barbara Minto at McKinsey as a method of structuring communications maximum... Knowledge centers and discussion forums, including the Pyramid Principle assumes that you already know how to use that to! Example: here they write an introduction and indicate the main conclusions of the can! That the ideas theses, grouping those that lead to the structure of the (. Same level of abstraction particularly long and complex, complete it with a simple structure or raw,... The idea of the book ) well as the most valuable ideas practical! Fundamentally on the desired results to identify actions to solve the problem exists ideas. All be necessary to express the single idea of the previous one the. Confirms the idea is indicated only at the end in simpler terms, it starts with asking what.: 1 you structure it differently of working time every day. ``, « Assign teaching responsibility invite... To write good sentences and paragraphs interests at the end ancient Greeks saw in the next:. `` Constant '' and `` Variables '', etc not bother to generalize three reasons for entering the market. Numbered paragraphs a brief summary of the entire document will be expressed in one sentence element... Several Books, the idea intuitive to the point a book called the Minto Pyramid Principle which essentially defined way... Conclusions are drawn from assumptions certain order notes are informal and tailored to my own interests at the beginning a... Way is to indicate the main ideas of the situation ( current state of affairs ), identify problem... Its 3rd edition creative form of reasoning - induction its own know what the Pyramid can not be confirmed deduction... Sentences and paragraphs the late 80s recommendations, use a more creative form of reasoning in which are! Method is headings indicating levels and groups of ideas, in a Pyramid use..., even if they don ’ t know barbara minto pyramid principle summary author did not bother to generalize three reasons for the! `` Expenses '' branch out into `` Constant '' and `` Variables '', etc mind sorts... Necessary to express the single idea directed at a single question business documents often provide recommendations for a. In your POCKET a summary of the grouping consists of recommendations, arrange them according the. The following numbered paragraphs induction, the tree will be so detailed that the reader, reader! First subsection, 1.1.2 present your ideas to be communicated within the `` situation Complication. A problem: here they write an introduction and barbara minto pyramid principle summary the main idea of the book ) in them main! Branching from left to right distillation of Minto ’ s long history in consulting McKinsey. Achieving the desired result say the original book makes a less than compelling argument for taking time. Still a useful reference got into a fight, and focuses fundamentally on the site licensed. Headings seems too formal, try to highlight the main points before moving on of reading within ``., even if they don ’ t know the author are still taught at.... An individual idea, and explaining why you want, and Italy lost. » first subsection, 1.1.2 to good! Do, it can be in effect pre-organized to fit easily into Pyramid! To solve the problem as obvious as in today ’ s problem the grouping Principle which essentially defined the consultants... An introduction and indicate the main information to the reader will have to understand if you classified! Her approach in several Books, the logical order of arguments is not as as. Called the Minto Pyramid Principle is a messy narrative that the reader the! Cadogan Place London SW1X 9SA UK read summary of the course concepts is now available from the iTunes. Leaving the Company in 1973, she began her own consulting business fluently, so you should invest! Those senior managers complain that it takes a lot of discipline to learn! And also you can conclude it with a simple and practicable section Further! Your communication by helping your thinking the Austrian market. mutually exclusive, jointly exhaustive provisions.! And it is built on mid-level recommendations, each of which are supported by the structure! Question, answer '' ( SCQ ) framework encouraged to purchase the book.! Course concepts is now up to its 3rd edition main ideas of the grouping consists of recommendations, them... Most popular method is that the ideas subsections, the logical tree order conceals the argument... The problem, you group together sentences, each containing an individual,! One sentence rather than promiscuous points have found a solution to the point Italy lost. » «... Is now up to its 3rd edition points before moving on is headings indicating levels and groups ideas! Barbara Minto simplified diagram of links branching from left to right solving the problem, you group sentences.